Page 65
[Begin Tape 1, Side A]
Moorhus: Let's start this morning with working at NBC and the network. In Chicago, what did it mean to move from WMAQ to the network?
Simpson: It meant moving down the hall. [Laughter.] And it meant having that aura, that network aura that in those days was real important. If you moved up to the network, you were really hot stuff. That was for camera people, that was for editors. The network was considered the best people. Now your reports are seen all over the nation, instead of just in one locale. Now peopleómy relatives in Atlanta could see me, my sister in California could see me, and now you're covering stories that aren't of just an import to the city of Chicago or the Midwest region, now they're stories of import to the entire nation and the world. You're covering the big story.
My first few months working out of the Midwest bureau had to do with the beef boycott. Dairy farmers were holding back cows from market to try to raise beef prices, so I spent most of my network career in the farms of the Midwest. I was in Iowa, I was in Illinois, I was in Nebraska, I was in Kansas, I was all over, and working out of the Midwest bureau for a network, that often was the kind of story that you did for the network.
There was a fourteen-state region that we had responsibility for, that ran from the Gulf of Mexico to the Canadian border, and it's like fourteen states in the center of the United States. So that was our coverage area, so any stories that would happen in those areas I was sent to do, and most of them were farm stories, and I learned to appreciate farms. My grandfather had been a farmer, but I didn't know from farms growing up in Chicago. I grew to be very fond of farm people.
Every place we went, we were coming to talk to a farmer that was involved in the boycott, or the corn droughtócorn was a bad crop that year. We'd go to these farms, we'd set up with farmers and call the local grange and find out people we could talk to, and I swear, no matter where it was, they would have hot donuts, they would have lemonade and fried chicken. I mean, you had to eat. They would feed us. It was just that kind of wayóreally warm, lovely people I really learned a lot about. And that's the best thing about the job: you come in contact with things that you never would before, and get to meet people, and see ways of life that are so alien to the way you were brought up.
So I spent all of my time covering these stories, and ended up getting on the network quite frequently, perhaps once or twice a week, which is a lot for network. Then it was time to move to Washington.
Moorhus: I want to ask you a little bit more about the farm experience. Just as the farming was new for you, you as a black woman must have been a new experience for many of those farmers.
Simpson: Yes. And they acted like there was no difference.